The Missing Meaning
Our Translation and Localization Blog

We look at an AI agent and think: It decides. It thinks. It doesn’t need me. That belief is not only wrong. It’s dangerous. Because autonomy is not agency.

Coca-Cola Europacific Partners (CCEP) was recently recognized as a Top Employer 2026 across multiple regions. That’s impressive. But awards are easy to celebrate and hard to understand. The real question is not “Who won?”

In 2026, the translation market looks very different from what the panic predicted. Machine translation is faster than ever. Large language models can draft content in seconds. And yet, human translators are not disappearing. They are moving.

In the 1920s and 1930s, Coca-Cola expanded into China. They tried to transliterate their name phonetically using Chinese characters. What resulted from that?

What a Debate Between Renato Beninatto and Florian Faes Reveals About the Future of Localization

Localized Video Is Not Optional Anymore. It’s how brands decide who gets to understand them.

What Is a Context Match in Translation? And why it matters more now than it did ten years ago

We talk constantly about translation speed: how fast we are to market, how quickly a linguist hits "implement feedback." But we ignore the speed that actually breaks a business: The Speed of Sight.

Translation as a Feature Is Amazing. And That’s Exactly Why It’s Dangerous.

If you’ve been trying to get freelance translation work lately, you’re probably feeling something strange: you’re doing more than ever, and getting less back. How to survive this?

Is Duolingo actually helping people learn a language? Or is it just a well-designed game?

2 minutes, 44 seconds