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Marketing Translation

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Marketing Translations

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Marketing translations are about more than putting the right words on a page. The translations must be true to your brand in a way that engages a new market audience, and it takes sharp technical know-how to develop a robust localization ecosystem for your marketing department. The right marketing translation services will:

  • Automate the global content marketing process
  • Integrate marketing efforts with other content for localization
  • Offer a transparent translation process
  • Include brand enthusiasts and in-country collaboration to ensure the message remains relevant

The Three Pillars of Marketing Translation

Marketing content must be relevant, contextually accurate, and convey the right tone to engage a new market. Bureau Work’s helps you stay true to your brand with a platform built upon three pillars of excellence.

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Key Brand Terminology

Bureau Works has the right knowledge management tools to survive in a world where SEO is key. Our glossary feature allows you to easily add key brand terms to your library and ensure that your translators and reviewers are all adhering to the same conventions. And, this isn’t limited to SEO. It’s about mapping out how your brand relates to your audience  and ensuring that no matter how large your international operations are you are able to keep your brand in tip-top shape.

Brand Enthusiasts

A brand’s core values or product benefits may not translate as well to a new audience without some basic adjustments. Thoughtful localization ensures that a marketing message remains relevant as it’s exposed to new consumers. Our automatic task placement ensures that jobs are going to your linguists who are the most specialized and high-performing.

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Localization Efficiency

If your markets have to change translations significantly once they receive them, something is broken in the process. Our detailed reporting features allow you to easily track markets that are operating seamlessly versus those that are having to rework the content. This gives you data and visibility as far as what needs to be adjusted, and if anyone in the team needs to be replaced.

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The Bureau Works Approach to Marketing Translation

Our sole focus is on ensuring that you can translate your content in a way that’s true to your brand while also reaching the new customers you want to connect with. We accomplish this with three vital components.

Automation

Automation and integration are vital parts of any marketing translation project. Automation streamlines workflows and eliminates the need to translate terms repeatedly. Integrations allow for end-to-end localization for fast and efficient delivery of translation updates so your markets aren’t kept waiting.

Tools

We offer a robust platform that streamlines translation with direct, transparent communication. You can clearly see where everything is in the process. In addition, your changes guide future translation projects. For example, if the in-country review team evaluates a document and makes changes to enhance the content, those changes are immediately integrated into your translation memory, ensuring that those revisions carry forward into future projects and that no one has to waste time translating repeat strings over again. All of our tools undergo continuous improvement so they continue to be intuitive and responsive to your brand.

Clear Transparency

Our platform streamlines translation with direct, transparent communication and visibility. You can clearly see where everything is in the process.

With our platform, you can take your marketing translation to the next level.  Our powerful tools will help you streamline your translation to quickly roll out marketing updates around the world. You’ve already put a lot of money and dedication into your marketing assets, so make the most of those efforts by leveraging a translation platform that goes the extra mile.

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Bureau Works is the premier platform for marketing translations.

Contact our team for information about our platform.

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