In this episode of Merging Minds, Javi Diaz talks with Luis Miguel, founder of AvantPage, a translation company with heart.
They explore why people stay at a company, how empathy shapes leadership, and why meaningful work matters more than ever.
Luis shares personal stories from his past, his values as a leader, and the mission behind AvantPage.
This is more than a business talk, it’s about creating a space where people feel seen, heard, and valued.
From Mexico to Meaning
Luis Miguel came to the U.S. as a young immigrant from Mexico. His journey began with fear, uncertainty, and a need to belong.
“I came with no English, a lot of anxiety, and no friends.”
That experience stayed with him. It became the root of why AvantPage exists today: to help others navigate systems in a language they understand.
He didn’t just want to build a company. He wanted to build a safe place for clients, for communities, and for his team.
Why Language Matters
Luis believes that translation is more than words. It's about dignity.
“You can’t access healthcare or education if you don’t understand the language.”
At AvantPage, they work hard to help people read forms, instructions, and notices in their native languages.
It’s not a business gimmick it’s a mission.
This mission helps guide decisions at every level. Whether it's hiring, choosing clients, or building tools, language access is always the goal.
What Makes People Stay?
Javi asked Luis a simple but powerful question: Why do people stay at AvantPage?
Luis didn’t hesitate:
“It’s because we care.”
People stay because they feel safe. They feel valued. They feel like what they do matters.
Here’s what Luis focuses on as a leader:
“I want people to be seen and heard. I want them to grow.”
It’s not just a nice idea. It’s the reason AvantPage has people who’ve stayed for 10, 15, even 20 years.
Lessons from a Different Kind of CEO
Luis doesn’t follow the classic CEO script. He’s open about his emotions, his fears, and his own growth journey.
“I’ve had anxiety. I’ve seen therapists. That makes me human, not weak.”
This human-first mindset changes how he leads:
His belief? People work better when they’re whole.
Leading with Heart
AvantPage isn’t trying to be the biggest agency. It’s trying to be the most meaningful one.
Luis believes that purpose is what attracts both clients and talent.
“We do good work, but we do it with heart.”
His focus:
That’s how AvantPage stands out in an industry full of cold, fast, tech-first companies.
Empathy Is a Strategy
Some leaders think empathy is soft. Luis believes it’s essential.
“Empathy is not a weakness. It’s our strength.”
He applies empathy in every part of the business:
It’s not just about being nice. It’s about understanding what people need and responding with care.
Takeaways for Any Leader
Luis Miguel’s story is proof that humanity and business can work together.
Here’s what you can learn from him:
If you want people to stay, help them feel like they belong. That’s what keeps teams strong even when times get tough.
Final Thought
AvantPage’s success isn’t just about translation. It’s about connection.
Luis Miguel built a company that helps people feel less alone, whether they’re navigating a hospital form or just showing up to work on Monday.
And maybe that’s the real lesson:
When people feel safe, they stay. When they feel seen, they grow. And when they believe in the mission, they lead with you.
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