If you’re going to spend tens or hundreds of thousands of dollars annually on a localization company, they better be trustworthy. We’ve already discussed at length how to find a trustworthy localization vendor based on pricing alone—and cost is definitely a crucial consideration because nobody wants to be ripped off by a translation company.
Believe it or not, full-scale transparency matters even more.
Translation is really about people, after all. Language is humanity manifest. If you’re engaged in localization work, you’re paying for a service that depends on individual discretion, creativity, and experience. You need to be able to trust your localization team to understand and communicate your brand to audiences across the globe. Your international reputation and market share are both on the line.
Partnering with a transparent localization company is the best way to ensure that you receive top-quality content, the best possible service, and the highest return on your investment. It’s the crucial step that will dictate the trajectory of your entire localization strategy from this point forward.
The Nature of Radical Transparency
When you seek transparency in the localization industry, you’re looking for two distinct elements:
1) A localization platform that’s designed with transparency built-in; and
2) An expert partner that runs their business on radical transparency to begin with.
If you can find a translation service that fulfills both goals, you’ll be well on your way toward a mutualistic partnership that will benefit your company for years to come. So, how do you get from here to there? Read on to uncover the value and vision of transparency within the localization industry—and how to sign on to the revolution.
Looking Inside a Transparent Localization Platform
When your company began the search for localization services, what was your primary objective?
Most product and localization managers would say they’re looking for cutting-edge localization software. Everyone wants to hire a localization service that moves faster and produces higher-quality content than the in-house or outsourced process they currently run.
Localization technology is evolving quickly to meet those demands. However, transparency is one crucial element that often gets lost in the race for continuous localization. As technology speeds toward instantaneous translation, we rely on transparency at all stages of the game to guarantee quality and ensure honest business practices.
When a translation platform is built on transparency, every step in the localization process is affected:
With software this good, it’s easy to understand why transparency equals trust.
Transparency modifies every process in the translation workflow and creates an entirely new kind of localization software. With a transparent platform, you don’t just take the reins from a language service provider (LSP). You’re in control of end-to-end operations for every localization project you complete—but without the typical strain on managers. In this new paradigm, the transparent translation company becomes a valuable partner and consultant in the pursuit of ever-higher quality and efficiency.