Localization Strategy: Pros and Cons of Outsourcing
Developing a successful localization strategy depends on finding a delicate balance between control, cost, and scalability.
Some companies rely entirely on in-house talent—which offers you the most control and the lowest cost. There’s a lot of strength in building a translation team with linguists you know directly. However, you’ll run into significant difficulty when it comes time to scale up.
Other companies rely on 100% outsourced talent and technology in order to achieve faster, smoother, large-scale localization. With this strategy, what you give up in control and cost you gain in scalability and sustainable long-term success.
Companies localize successfully with both of these strategies, as well as by operating somewhere in the middle between fully outsourced and fully in-house work. To find your perfect balance, take a look at how the pros and cons of localization strategies stack up. By comparing the details of the seven most common solutions, you’ll be prepared to implement a localization process that lets you stay in control, keeps costs low, and empowers your global vision.