Choosing between these two types will depend on the resources you have available. However, there is a third option—a hybrid continuous approach.
This approach allows for the oversight of a structured strategy while establishing the seamless plans of a continuous one. Localization management platforms connect all the managers directly to their linguists for clear oversight; jobs are triggered based on changes and documents are uploaded automatically, though the manager always has the opportunity to resolve problems before the content goes live.
Many firms that provide localization services only offer either a structured or continuous approach without a hybrid strategy. However, this “either-or” solution might not be the best if you’re looking for total end-to-end management for your business. The hybrid localization process is far more efficient in driving long-term business growth, which should always be the ultimate goal when choosing localization services.
Maximizing your ROI involves leveraging automation and various industry-tested tools to provide the best experience for internal and external users. You can control the total content ecosystem and enter new markets far more efficiently with such a hybrid strategy. If you’re considering an expansion into new markets, a technology-driven approach that leverages hybrid continuous localization is your best possible option.