Offering a foreign language website is possibly the best thing you can do to enjoy immediate expansion, especially since foreign markets are so underserved online. While about 60% of the world’s top websites are in English, only 25% of users speak it as their primary language. Planning to cater to underrepresented users can expand your reach instantaneously.
Even if you don’t plan on offering foreign languages now, it’s an intelligent localization best practice to develop your website in a way that supports that expansion later. We’ve had many clients who didn’t consider offering foreign languages at first and dealt with some serious challenges when updating, like code that wouldn’t transfer or damaged SEO strategies. That’s why we leverage robust website translation services that don’t just convert your content–they make it more cost-effective for you by ensuring a consistent user experience no matter how many languages you add.