Culture

Christmas around the World

Christmas is one of the most celebrated holidays in the world. It is a religious festival that celebrates Jesus’ birth - but even some non-christian countries follow the Santa Claus tradition.
Rodrigo Demetrio
2 min

Christmas is one of the most celebrated holidays in the world. It is a religious festival that celebrates Jesus’ birth - but even some non-christian countries follow the Santa Claus tradition. In the endgame, each country that celebrates this date has specific habits that they follow. In this article, we will talk more about them!

Christmas in the United States

In a 2019 Gallup report, data showed that 93% of the American population celebrate Christmas. That is a pretty big number, right? This near universal acceptance of this holiday is seen among all genders, incomes, ages and educational levels. The United States is known as one of the countries with the biggest and most decorated Christmas Holiday out there. Cities like New York are worldwide known for its big Christmas Tree, lights and ice skating rings.

Nonetheless, only 71% of Americans consider Christmas to be a strongly or somewhat religious festival. Therefore, a considerable part of the celebrations in the country are more about Christmas’ popular imagination blended with the Christian tradition.The most popular dishes on this date are roasted turkey or ham. The other dishes depend on the family’s background.

For example, latino families use to make tamales, done from a mixture of corn dough and various fillings. Puerto Rico also hosts parrandas, a celebration where friends go to each other's houses to sing traditional Christmas songs and wake up their friends. Non-Christan cultures, such as Jewish (Hanukkah) and African-American (Kwanzaa) are often celebrated around the same time of the year. Therefore, many Americans treat this period as a “holiday season” that can embrace all kinds of celebrations.

Christmas in Scandinavia

When we think about Christmas, the first thing that comes to our mind is something related to the Scandinavian scenario. Snow, reindeers, a fireplace…It’s not a coincidence that Santa lives in the North Pole, right?

Sweden

Many countries in Scandinavia have their own traditions when it comes to Christmas. The holiday in Sweden, for example, starts on December 23, when it’s celebrated Saint Lucia Day.A couple of days before Christmas, the country sets up trees around their biggest cities and decorate it with flowers from the region, such as julstjärna. Red and white tulips are also very popular in that matter. On Christmas Eve, many swedishes go to church to celebrate Jesus’ birth.  After that, they return home to eat with their families.

Denmark

In Denmark, Christmas also starts on December 23. However, Danish people celebrate the date with meals on both Christmas Eve and Christmas Day. Their traditional dishes include goose, duck, red cabbage and potatoes. Did you know that they also have a dessert tradition?Danishes usually serve a rice pudding with whipped cream that contains a whole almond. Whoever finds it wins a treat that can be either chocolate or marzipan.

Norway

Christmas is big in Norway, as you could probably imagine. Particularly, Christmas Eve.The celebrations start at 5 PM on this date, when the churches of the country ring their Christmas bells and the population eats dinner. It mainly consists of pork ribs and codfish. For dessert, Norway also has its own traditions. In this case, they serve hot rice pudding and gingerbread, as well as mulled wine and glogg. After that, it’s time to open the presents with the family!

Europe

In general, Christmas in Europe starts a little earlier than in America. It is a common tradition among Europeans to have an advent calendar to count down the days until Christmas. Those start on the first day of December. Although Europe is fairly small, there are different ways to celebrate Christmas around the continent. Find out about some of them here!

France

Christmas in France has its official start on December 6. On this day, children across the country receive candy and gifts from the grown-ups. On Christmas Eve, many people put their shoes in front of their houses' chimneys, in hope that Santa Claus - known in France as Père Noël - will leave some sweets for them. Decoration is also really important for the French Christmas. That is why it is one of the most known cities in terms of Holiday Decoration. It is said that the romantic aspect of the city is even more enhanced at this time of the year.

Germany

Germany hosts a number of Christmas fairs and markets during december. Not only does the government decorate the cities, but the population is very committed to it. However, Christmas trees are usually set up only on December 24’s morning. There, Christmas is celebrated on December 25th and 26th, which is known as “Zweiter Feiertag” (something like “second celebration”). On this day, many families go together to church, as it is also a public holiday in the country.  In south Germany, children write letters to Santa to ask for presents.

Italy

Italy celebrates Christmas starting from December 8. That is when the country’s population starts to decorate their houses and put up the Christmas Trees.  It is a tradition in the country to set up a presepe, also known as the Christmas crib scene. This is a tradition that goes back to the XII century in the country. It is also common for italian children to sing on the stepdoors in their cities. Usually, the means on Christmas Eve do not include meat - as it is an ancient Roman Catholic tradition to do so. Instead, they usually eat seafood before people go to the Miss at Midnight.

England

England is the country that celebrates Christmas the earliest. The decoration for this holiday starts usually in mid-november and many families decorate their houses with lights, leaves and Christmas Trees. Christmas itself is celebrated on December 25th and 26th, as both are national holidays. Gifts are exchanged on December 26. The country’s favorite dishes for this date are roasted turkey and potatoes, red cabbage and brussels sprouts. It is also a tradition in the country to organize and give food to homeless people and shelters.

Latin America

Due to its position on the globe, Christmas in Latin America is during Summer. As much as this is not the way we traditionally think about Christmas, the region has its own way of adapting to their climate reality. Latin American countries also set up decorations for the date, as well as Christmas Trees - usually made out of plastic. “Las Posadas” is also a popular celebration throughout this period. It is a 9 nights celebration where people dress as Mary and Joseph, reenacting the moments before Jesus was born.

It is a particularly common celebration in Mexico, Honduras and parts of the southwestern United States.  Today, more than 2 billion people in over 160 countries consider Christmas to be one of the most important dates in the calendar. Hence, every country has its own special way of celebrating it. The date is a great opportunity to gather around with your friends, family and loved ones to cherish and remember the moments you had during the year. Most of all, Christmas is a celebration of love - that is why it is so popular across the world.

At Bureau Works we count with professionals from different backgrounds that can help you translate your content to a specific audience. Contact us to know more about our services!

Collaborative translation is a powerful tool for your business if you’re looking to expand to new global markets. By coordinating a team of professionals who work together in real-time, you can quickly deliver high quality translations that resonate with local audiences.

But what if you don't know how to synchronize a large team's efforts? Or are you‌ struggling to find the right software for a well-coordinated translation process? Well, look no further! In this guide, you'll learn all the know-how's of collaborative translation to bring your brand to global audiences.

Overview

  1. What is collaborative translation?
  2. Why seamless translation collaboration is important
  3. Best practices for collaborative translation and global market success

What is collaborative translation?

Collaborative translation is when multiple people simultaneously work together to translate content. A collaborative translation process often makes use of specialized tools and software to make sure the translation is quick, accurate, and consistent.

  • Example: Let's say you're a B2B SaaS company looking to translate your marketing materials into a new language to connect with potential clients abroad. Use collaborative translation to bring together translators, developers, and other specialists to translate content into many languages at once.

Your team can use a collaborative translation platform like Redokun to work on projects simultaneously. A coordinated workflow will make sure that your translations use the same terminology and style, improving the quality of the translated product for your target audiences.

Collaborative Translation vs. Crowdsourcing

People often confuse collaborative translation with crowdsourcing and think the two are the same. However, these approaches to translation are different.

Crowdsourcing is when a large group of people contributes translations, often through an open call or invitation by a company or author. Brands can turn to crowdsourcing, community translation, or volunteer translation when they are looking to reduce costs and accelerate the process, especially for large multi-language projects.

In crowdsourced translations, the contributors can be volunteer translators, subject matter experts, or just anonymous individuals online. In other words, you may not know who's worked on the translation and what their qualifications are. It makes crowdsourcing distinct from collaborative translation, where the team would be an established group of professionals you've selected

Why seamless translation collaboration is important

As a busy B2B/B2C marketing manager or project manager, you might ask yourself: Isn't the "divide and conquer" a better strategy when working on a translation or localization project? It seems logical that each project team member, including translators, designers, and editors, works on their tasks separately and step by step.

However, collaborative translation can help your team reap many benefits compared to a traditional approach to translation projects:

Reasons why seamless translation collaboration is important
  • Produce high-quality translations consistently. When your whole team works on a translation project simultaneously on one platform, it's easier to stay in context and keep track of the translation accuracy for every target language. On top of that, your team can conduct agile QA throughout the project cycle.
  • Faster turnaround times. By working together, your team can complete projects faster and more efficiently. Centralization saves a lot of time at every stage of translation. And since your team can work on more than one translation at a time, you can publish your translated content in several new markets at once.
  • Reduced costs. You get to improve efficiency while working with a smaller team of translators. The smaller and more coordinated the team, the less the risk of costly translation errors. It means reduced translation costs and better project budget compliance.
  • Increased flexibility. Collaborative translation allows your team to produce translations into many languages at once and easily make changes to any project document. You can conveniently engage in a feedback loop and guarantee a continuous localization process.
  • Better communication. Collaborative translation effectively brings all members of your localization team together on one platform. It helps you make sure that everyone is working toward the same goals ‌and simplifies overall localization management.

Six best practices for collaborative translation and global market success

To be great at collaborative translation, you need to approach it strategically. Even if you've never used this approach before, you can follow the six steps below to build an efficient collaborative translation workflow. And if you're already familiar with this method, these practices will help you improve the way you collaborate on any translation projects.

Six best practices for collaborative translation for your global business success

1. Work out a detailed project plan

Before you start working on translations together, you need a clear-cut project plan. You should first identify the following items.

  • Project timeline: Define crucial deadlines, project milestones, and the overall project duration.
  • Translation volume and key deliverables: Calculate the general word count, and determine the workload for every language pair if you translate into multiple languages.
  • Project budget: Keep in mind possible added and hidden translation costs.
  • Project team: Define what kind of specialists you need: translators, editors, proofreaders, etc. Will you need to find external translators? Consider all your HR needs in advance.
  • Your approach to the translation process: How much do you want to rely on machine translation? At what point will you edit translated strings? Answer all these questions before you go on.
  • Quality assurance protocol: Establish an efficient QA procedure for all the language pairs you're working on.

It may sound like a handful but the more detailed the plan, the more streamlined the translations will be down the road. Besides, you can already use Redokun to boost this stage of the localization process!

Redokun is a translation management system you can use to automate, coordinate, and optimize your translation processes from content creation to publication.

Redokun simplifies your project planning. In particular, you can use the tool to:

  • Monitor your ongoing translations easily. Keep track of all of your translation files and projects across multiple languages in one space, and check their progress at a glance.
Redokun Document Detail Page
  • Meet deadlines with digest emails. Redokun will send you daily or weekly email digests to update you on the progress of translations. From there, you can initiate one-click reminders to your translators who are potentially falling behind schedule.
  • Making budget planning easier. Redokun has a transparent, scalable pricing structure that will cover exactly the volume of work your project needs.
Redokun is an easy-to-use tool that requires no onboarding. Your team can start using all the system’s features right away. During your project planning stage, you won’t need to factor in a lengthy training period to introduce team members to the tool.

2. Divide tasks and assign responsibilities the smart way

Good collaboration is impossible without a well-planned distribution and organization of roles and tasks. Ensure that every team member is on the same page and understands their respective responsibilities.

For example, the project managers should divide ‌translation tasks among translation team members according to their language proficiency, area of expertise, or subject matter knowledge.
  • On Redokun, you can invite translators to work on different language pairs and content types depending on their skills. All you need to do is enter the translator's email. The software will send them an email invitation and let you know once they've started translating the file.
  • You can also invite several translators to work on one document.
How to invite translators to Redokun

To maximize the efficiency of project management and task division, establish a clear structure of your workflow. Make sure all your pages, files, and folders are well organized and team members know where to find necessary resources for their respective tasks. A centralized, cloud-based storage for all your documents is a must.

  • Redokun is a cloud-based software that makes file management easy. You can create folders and customize permission settings for multiple users for better organization. No more need to look for spreadsheets and lost documents scattered around different digital locations.
  • Don't forget to make the most of the Reporting Dashboard. It shows you the status of the translation project and helps you see how users distribute tasks (for example, what methods they use to translate different content segments).
Redokun Dashboard with translation statistics

3. Enhance the collaborative translation process with clear communication

It's important to have open communication channels among all team members in your translation project, including internal and external translators. For a successful collaboration effort, you need a shared communication space to:

  • Conduct regular check-ins.
  • Discuss translation options and other aspects of the working process.
  • Update and adjust requirements and guidelines.
  • Maintain feedback loops.
It's up to you to choose between email, messengers, or tools like Google Drive or Slack to keep your collboarative operations flowing. However, using multiple channels for different aspects of the project can get messy. It's harder to manage your team and make sure all collaborators are up to date on the ongoing translation tasks.

You can avoid these potential problems by centralizing all your communications and project management. With translation software like Redokun, you can manage, translate, communicate, and collaborate — all in one place.

  • Translate content in context. Your translators or editors can use page previews in Web Editor to understand the context of the text while working on it.
  • Work together in real-time. Use Redokun as a full-scale collaborative translation platform. It enables real-time cooperation among your team members, improving efficiency and reducing communication errors.
  • Use comments, mentions, and notifications to exchange feedback quickly. Redokun's Web Editor is a convenient place to stay in touch and discuss your translation progress every step of the way.
Collaboration feature in Redokun
  • Create a hybrid workflow. Work with your in-house teams or external translators to suit different localization project formats and scalability needs.

4. Use machine translation and translation memory tools

Computer-assisted translation tools are a great addition to human translation. Machine translation (MT) helps your collaborators speed up the localization process by automating translation. Of course, it doesn't have the quality of a human professional translation — it’s more like a helping hand that's always there to facilitate the translation of complex phrases or new terms.

  • Redokun is integrated with two Machine Translation tools: Google Translate and DeepL. Translation suggestions by these two tools pop up right below where the translator should key in the translation, as shown here.

To enhance collaboration even further, consider using translation memory tools. They ensure consistency and save translation software users a lot of time.

Translation memory (TM) is a translation technology that stores previously translated sentences or phrases as segments and creates a unique database for your localization projects. You can reuse your translation to increase efficiency and consistency in ongoing and future translations.

With Redokun as your collaborative translation platform, you can leverage TM to:

  • Consistently translate any repeated word, phrase, or sentence across different language pairs and documents. It's especially important for translating technical terms, marketing slogans, CTAs, and other catchphrases. Translation memory helps you stay consistent in your marketing messaging.
  • Pre-translate your entire documents. Combine TM matches from your previous translations with Machine Translation to get a fully pre-translated document even before your team gets to work.
  • Manage your translation memory database. Import and customize your TM database to further improve translation quality and consistency.
”The speed of translation is quite impressive in that it doesn’t take [much time], maybe a couple of minutes when you translate from English to eight markets. I think that’s what I’m most impressed by.”

Read more about how Kenni and the marketing team at Rockfon increased their translation productivity by 70% using translation memories and other Redokun features
here.

5. Use glossaries and style guides

Glossaries and style guides are valuable resources your team can use for reliable reference.

A glossary is a list of terms and their corresponding translations that are specific to a company or industry.

A style guide outlines the preferred tone, voice, and style for a company's marketing materials across markets and languages.

Your collaborators can refer to these resources when they’re not sure about a translation. For example is when they're deciding how to translate a company abbreviation, whether to the Oxford comma, or choosing the right tone to address customers, etc. No more ambiguity about linguistic, stylistic, and cultural aspects of your translations.

  • Use Redokun's glossary feature to create a glossary and style guide that outlines rules for spelling, grammar, punctuation, terminology, and tone specific to your project.
Redokun glossary feature preview

6. Continuously review and revise

A key benefit of a collaborative translation platform is the ability to review and revise translations in an agile and efficient manner. By involving multiple specialists in the process of editing and QA, you can guarantee accuracy and consistency in the translated content at every stage of the project.

To implement effective review and revision procedures in your collaborative translation projects, it is important to:

  • Plan for review and revision in advance. Identify who will be responsible, set the timeline, and use specific tools.
  • Consider involving in-country reviewers who are familiar with the local market and culture to ensure that the translations are accurate and appropriate for the target audience.
  • Perform regular QA checks. They should include consistency in terminology and formatting, and verify that the translations are free from grammatical errors and typos.
Pro-tip: Ever experienced the headache of having to update a translation that’s already 70% done when there is a last-minute change to the source document?

With Redokun’s revision feature, you don’t have to spend hours poring over Excel sheets and comparing files to spot the places where new words have been added or sentences have been changed. Just upload the latest document version and the system will identify new text that needs translating — saving your team’s time and effort while keeping previous translations intact.

Summary

Collaborative translation is an excellent approach if you want to improve the consistency of your translations, reduce costs, and establish a strong presence in global markets.

The key to seamless collaboration is a combination of careful planning, role distribution, agile QA, and smart use of translation software.

Make Redokun part of your collaborative translation efforts and enhance the pace of your global business growth‌. Start your 14-day free trial today and benefit from a quicker and more streamlined translation workflow.

Till next time,

Anastasia

Rodrigo Demetrio
Steering the marketing ship at Bureau Works with 17+ years of MarTech under my belt, I transform mere ideas into tangible realities. Passionate about languages and their power to build bridges, let's build a new one?
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