Can Machines Make Us More Human? | Global Saké Discussion

In the talk Machine That Makes Us More Human - Global Saké, Gabriel Fairman hosts Luciano Arruda and Wada’a Fahel to discuss how technology impacts the human experience. They dive into how AI and automation are reshaping work and giving people new opportunities, even as we try to keep our humanity at the forefront.

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The Human-Machine Balance

Gabriel Fairman opens by highlighting a common worry: that machines are taking over roles that humans once held dear. He asks,

“Can we make ourselves more human with technology?”

This question leads to a powerful conversation about using AI to improve lives, not replace them.

Real-Life Examples

Luciano Arruda shares a project he’s working on to help Japanese single mothers gain skills in AI and automation. With the help of Bureau Works, they’re not only creating new jobs but also helping these women find a renewed sense of self-worth.

“Through the use of AI, now they can find a source of income and reconnect with their self-worth,” he says.

Some key points about this project:

The Impact on Creativity

Wada’a Fahel explains how AI frees professionals from repetitive tasks, letting them focus on creativity and growth. She says,

“With AI, professionals are finally breaking free from the daily repetitive activities that stifle creativity.”

Wada’a also shares a unique Harley-Davidson project where they worked with motorcycle riders worldwide to create authentic content.

“We reached out to them and invited them to become part of our copywriting body,” she explains.

This approach allowed them to blend brand loyalty with creative storytelling.

Facing the Future

While there’s fear that AI could replace human jobs, Wada’a reminds us that the real issue is how leaders use this technology.

“There’s a frenzy around quick wins, but this storm will pass,” she says.

She believes that as we learn more, we’ll strike a balance between AI and human roles.