Organizational optimization for localization

This is the story for most companies:Let marketing or product handle their translations. When things get out of control, bring in an industry expert Localization Manager and ta-da! All your problems are solved. You wish right?To scale effectively overseas, you need not only the right people but most importantly the right organizational framework that allows you to efficiently and effectively chase your global endeavors.Localization is an emergent process of a global company. It touches on legal, product, marketing, business strategy, compliance but cannot be housed perfectly in any one of these divisions.We have seen huge global organizations effectively tackle localization with a single dedicated expert and we have seen smaller enterprises struggle with large localization teams (10+ people).The key questions in order to optimize localization from an organizational perspective are:

1. What is the short and long-term business strategy?
2. What is the current and predicted overview of localizable assets?
3. What are the opportunities to automate via connector?
4. What is the framework that we will use regarding our tech and vendors?
5. What kind of roles do we need in order to manage this framework?

Without answering these questions first at an executive level, it doesn't make much sense to bring in a Localization specialist that will typically operate at a tactical level.Tactical specialists may decide to solve issues by throwing people at the problem or by outsourcing key strategic processes to vendors. While these are all valid approaches, they may hide bigger and deeper issues that need to be addressed sooner rather than later.At Bureau Works, we can work with you to recommend the best possible organizational framework to run your localization processes across your organization.We can leverage the hundreds of cases we have seen, the best, and worst practices, and propose creative solutions based on specific scenarios.Organizational overhead is one of the critical factors that compromise ROI and companies will typically only attack this when under pressure to deliver an improved bottom line.Don't wait for this pressure to take action. Talk to our experts and let's see what we can do to make things smoother, more effective and much more profitable.