Mobile app localization is more crucial than ever if you want to be successful in new markets. Thanks to the over-saturation of mobile apps on Android and iOS platforms, consumers tend to judge an app solely based on first impressions of the UI (user interface). If a mobile app isn’t localized to meet cultural and linguistic standards, users quickly delete it and find another. Localization success for mobile apps hinges on creating a comprehensive strategy that highlights end-user experience instead of oversimplifying the process.
Having access to a localization management platform that can provide all the tools necessary for a great user experience is the key to successful mobile app localization. Working with a strategy that highlights testing and quality assurance can provide a well-adapted mobile app for any device.